How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business by - Brad Schepp and Debra Schepp

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Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you'll find real-life YouTube success stories---from video makers who used the site to launch successful consulting businesses to a company's humorous "Will It Blend?" videos that brought thousands of new customers to its Web site